(Phoenix, AZ) - California Lodging Industry Association has recently announced its endorsement of the Global Hotel Exchange. Going live in January 2012 across internet, mobile and social networks, Global Hotel Exchange is a consumer booking platform that will provide 'market based pricing,' a simple, fast and transparent way to book a room at a fair market price.
"I am pleased to announce to the members of the California Lodging Association that we applaud this effort and look forward to working with Global Hotel Exchange," said Bobbie Singh-Allen, Executive Director of CLIA. "This will not only improve our members' revenue, but it will greatly improve the bottom line."
"For hotel owners struggling with declining occupancy, falling rates and the instability of worldwide economic conditions, Global Hotel Exchange introduces a hotel industry growth platform designed to give back control of pricing and margins immediately," stated Global Hotel Exchange in a recent release.
The California Lodging Industry Association (CLIA) is a state organization that is focused solely on protecting the bottom line of California Lodging owners, managers, professionals and vendors.
Headquartered in Sacramento, CLIA is a member lodging and hospitality industry association, providing legislative, educational, marketing, and profit-oriented programs for independent lodging owners and operators.