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California Lodging
Industry Association

1017 L Street #527
Sacramento, CA 95814-3805

Toll Free: (800) 637-4664
Direct: (916) 925-2915
Fax: (916) 686-1321

Press Room 

Lodging Expo and Conference Offers Prime Networking
October 8, 2012 - India West
Published on 10/14/12


EL SEGUNDO, CA United Stales

Several hundred hospitality, hotel, motel, and travel industry

professionals descended upon the LAX Hacienda Hotel here in Sept. 25 to take part in the California Lodging Expo and Conference. Organized by the California Lodging Industry Association in conjunction with the American Hotel Register, the one-day event brought together many of the state's independent lodging owners and operators and connected them to valuable resources and seminars.


The day-long expo launched with four educational sessions, each presented in front of a capacity crowd. Topics included tips for online travel companies on how to maximize opportunities, hospitality safety, the American Disability Act, and legal issues.


There were as many as 200 people participating in the seminar sessions. CLIA vice-president Bobbie Singh-Allen told India-West the morning panel sessions aimed to address various legal, operational, and marketing issues that faced lodging operators every day. She also said it was the organization's return to Southern California after a recent absence in the area.


"This is our first time coming back after a significant break," Singh-Allen told India-West, adding that it had been more than five years since CLIA last hosted an event here in Southern California. "It was a sell out event; there was standing room only," the Indian American said.


Following the educational seminars was an industry luncheon

where a representative of Visit California - Karin Fish - spoke of creating partnerships with the state to promote tourism here. About 250 people attended the luncheon, Singh-Allen observed.


Harmeet Dhillon of the law firm Dhlllon & Smith hosted a legal

roundtable, where both she and her partner, Peter Smith, spoke to lodging operators and owners individually about specific legal issues they are facing.


The legal roundtable overlapped with the afternoon Lodging Expo, where a packed crowd of about 350 people filled the Crystal Ballroom at the Hacienda Hotel to interact with more than 50 vendors offering a variety of services catering to the hospitality and lodging industry. Among the services were laundry, car rental, roofing, properly management, hotel-motel supplies, entertainment and, travel Web site promotions.


Attendees and exhibitors also participated in a wine tasting event hosted by Geweke Hospitality and Passport Advisory Group before concluding the expo event with a gala dinner and awards ceremony.


With more than 100 attendees, exhibitors, and sponsors attending the awards ceremony and dinner, CLIA's executive team highlighted the organization's recent successes and boasted a bright future for existing and incoming members.


Dustin Warr, director of the Web site LivingSocial, gave the keynote address and spoke of how CLIA members should find innovative ways to increase revenues and traffic


After Warr's keynote address, CLIA presented the 2012 Excellence Award to Roshan Bhakta of SeaCrest Oceanfront Hotel in Pismo Beach, Calif. Located in California's central coast, Bhakta and his staff were honored for maintaining steady growth while boasting the hotel's "retro-chic design" and "plush accommodations.°


Based in Sacramento, CLIA was officially formed in 1946. Originally known as the Motor Hotel Association of California, CLIA took its current name and format in 1983.


Read full article.


Headquartered in Sacramento, CLIA is a member lodging and hospitality industry association, providing legislative, educational, marketing, and profit-oriented programs for independent lodging owners and operators.


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