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California Lodging
Industry Association

1017 L Street #527
Sacramento, CA 95814-3805

Toll Free: (800) 637-4664
Direct: (916) 925-2915
Fax: (916) 686-1321

Press Room 

Vote YES on the Visit California Marketing Renewal

Published on 2/11/13



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Vote YES on the Visit California Marketing Renewal


Visit California is working. But we need your help to ensure that California is able to continue marketing its unique brand to potential visitors throughout the world.


Visit California is an industry led partnership with the state that requires a renewal every six years. The last renewal passed with 91% support, an indication of how valuable Visit California is to the industry. Without your YES Vote, Visit California will cease to exist and the marketing efforts that have been so successful will end.


Visit California uses its resources very efficiently - 92% of its budget goes to brand marketing and reserve.Visit California's low overhead contributes to its incredible 231:1 return on investment. And as a result of legislation passed in 2006, the rental car industry contributes 81% of the total Visit California budget.


Over the last 15 years, Visit California has become one of the nation's premier state marketing agencies - promoting California travel and tourism. In 2011, tourism in California generated a record of $102.3 billion in direct travel-related spending, which in turn produced $6.3 billion in state and local tax revenues, and directly supported 893,000 California jobs.


This March, please vote YES on the renewal to keep California travel and tourism strong.


Headquartered in Sacramento, CLIA is a member lodging and hospitality industry association, providing legislative, educational, marketing, and profit-oriented programs for independent lodging owners and operators.


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